Privacy Policy

1. Who we are

AddifyAI (addifyai.com) helps businesses manage their Meta and Google ads from one place, with an AI assistant. It is run by Sensy Talk, India, which is responsible for your personal data under this policy. You can reach us at admin.addifyai@gmail.com.

2. What we collect

We collect only what we need to run AddifyAI:

• Account details: your name and email address. You log in with a one-time code sent to your email; we don't use passwords.
• Connected ad accounts: when you connect Meta or Google, we receive an access token and your name and ID on that platform. Tokens are stored encrypted and never shown in your browser.
• Advertising data: your ad accounts, Pages, campaigns, ad sets, ads, budgets, audiences, pixels and their performance numbers, read from Meta or Google so we can show and manage them for you.
• Content you create: ads, text, images and videos you upload, and audiences you build. These are sent to the ad platform when you ask us to create something.
• Customer lists: if you add customers' emails or phone numbers to an audience, they are turned into one-way codes (SHA-256 hashes) in your browser before they leave your device. We and Meta receive only these codes, never the original details.
• AI assistant: your questions, the answers, which data each answer used, the changes it proposed and what you decided, and any feedback you give.
• Credits and usage: your AI credit balance and what each answer cost.
• Technical data: your IP address, browser and device type, and logs of requests, used to keep the service secure and working.

3. Cookies

We use one essential cookie to keep you logged in. It can't be read by scripts on the page.

On our public website we may use Google Analytics and the Meta Pixel to understand visits and measure our own marketing. We never send your name, email or phone number to them.

4. How we use your data

We don't sell your data, and we don't use your advertising data to advertise to you or to anyone else.

• To run AddifyAI: show your ads and results, and create or change ads only when you ask us to.
• To answer your questions with the AI assistant and suggest improvements.
• To keep accounts and payments secure and prevent misuse.
• To support you and to fix problems, including reviewing answers you marked as unhelpful.
• To improve AddifyAI using usage patterns and anonymised statistics.
• To meet legal obligations.

5. The AI assistant

To answer a question, we send it together with the advertising data needed for the answer to Google's Gemini API, which writes the reply. Google processes this data on our behalf under its API terms, which don't allow it to train its models on our paid API requests.

The assistant can only propose changes. Nothing changes on your ad accounts until you approve it, and many changes can be undone for 24 hours. AI answers can be wrong; check them before you act on them.

6. Data from Meta and Google

We use data from Meta and Google only to provide AddifyAI to you, as their platform terms require. We don't sell it, share it with other customers, or use it to build profiles of people.

You can disconnect a platform at any time on the Ad accounts page. We then delete its token and the copies of its data we saved. You can also remove AddifyAI's access from your Facebook settings (Settings & privacy → Settings → Apps and websites) or your Google account's security settings.

7. Google user data

When you connect Google Ads, you sign in with Google and choose to give AddifyAI access. We ask for three permissions: your Google account's email address (to show which account is connected), basic sign-in (OpenID) and the Google Ads permission, which lets AddifyAI view and manage the Google Ads accounts you can access.

• What we access: the Google Ads accounts you can reach, and their campaigns, ad groups, ads, assets, keywords, budgets, bidding, targeting, conversion settings, recommendations and performance reports.
• How we use it: only to provide the features you use in AddifyAI: showing your accounts and results, creating or changing campaigns when you ask us to, and answering your questions with the AI assistant. We never change your Google Ads account without your request or approval.
• How we store it: the access token Google gives us is stored encrypted on our servers. Copies of Google Ads data are kept only briefly, for up to 24 hours, to make pages load faster. When you disconnect Google, we delete the token and these copies.
• Who we share it with: no one, except Google itself, our hosting provider (Amazon Web Services) to run the service, and Google's Gemini API to write the AI assistant's answer to a question you ask. We never sell Google user data, use it for advertising, or let other customers see it.
• People: our staff don't read your Google user data unless you ask us to for support, it's needed for security or fraud prevention, or the law requires it.
• AI training: we don't use Google user data to develop, improve or train general AI or machine-learning models.

8. Google API Services User Data Policy

AddifyAI's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy (https://developers.google.com/terms/api-services-user-data-policy), including the Limited Use requirements.

You can remove AddifyAI's access to your Google account at any time at https://myaccount.google.com/permissions, or by disconnecting Google on the Ad accounts page.

9. Who we share data with

• Meta and Google, to carry out what you ask (for example, creating an ad or an audience).
• Service providers that run AddifyAI for us: cloud hosting (Amazon Web Services), AI (Google Gemini) and email delivery. They may only use the data to provide their service to us.
• Authorities, when the law requires it, or to protect our users and AddifyAI from fraud or harm.
• A buyer or successor, if AddifyAI or Sensy Talk is merged or sold. They must keep this policy's promises.

10. How long we keep data

• Account details: while your account is open.
• Platform tokens: until you disconnect the platform or delete your account.
• Saved copies of your advertising numbers (used when Meta can't be reached): up to 7 days.
• AI chats: until you delete the chat or your account. Technical details of each answer are deleted after 30 days, or 180 days for answers you reported as unhelpful.
• Logs: for a limited time, for security.
• Billing records: as long as tax and accounting laws require.

11. How we protect data

Data travels over encrypted connections (HTTPS). Platform tokens are encrypted when stored. Access to systems and data is limited to the people who need it to run AddifyAI. No system is perfectly secure, but we work to protect your data and will tell you if a breach affects you, as the law requires.

12. Your rights

Under India's Digital Personal Data Protection Act, 2023, and similar laws, you can:

• ask what personal data we hold about you and get a summary of it;
• correct or update it;
• ask us to delete it;
• withdraw your consent, for example by disconnecting a platform or closing your account;
• nominate someone to act for you, and raise a complaint with us or with the Data Protection Board of India.

13. Deleting your data

To remove a platform's data, disconnect it on the Ad accounts page. To delete a chat, use the delete option in the AI assistant.

To delete your whole account and its data, email admin.addifyai@gmail.com from the email address you log in with. We delete it within 30 days, except records the law requires us to keep. Removing AddifyAI from your Facebook or Google settings also stops our access, and you can then ask us to delete what we hold.

14. Children

AddifyAI is for businesses and people aged 18 or over. We don't knowingly collect data from children.

15. Data outside India

Our service providers may process data in other countries. When they do, we rely on their contracts and safeguards to protect it as this policy describes.

16. Changes to this policy

If we change this policy, we'll update the date above, and tell you by email or in the app before important changes take effect.

17. Contact and grievances

For questions, requests or complaints about your data, email admin.addifyai@gmail.com. We reply within 7 days and resolve complaints within 30 days.